About

ABOUT ME: Laura Resurreccion

Hi! I’m Laura Resurreccion, a designer, writer, and creative problem-solver based in Upstate New York. For over 15 years I’ve helped brands, nonprofits, and artists communicate clearly: whether through thoughtful branding, intuitive websites, or content that connects with real people.

I blend strategic design with storytelling to build visuals that work and messages that matter. My approach is collaborative, detail-oriented, and rooted in understanding what audiences need, not just what looks cool.

What I do:

• Brand identity & visual communications
• Website design (Wix, WordPress) optimized for real users
• Content strategy & copywriting for clarity and engagement
• Illustration & creative art that adds unique character

I’ve partnered with veterans’ nonprofits, community organizations, LGBTQIA+ initiatives, and small businesses — helping them elevate their presence and reach their audiences with impact. I’ve also had work featured in gallery shows and design projects that contributed to successful grant outcomes.

When I’m not designing, you’ll find me illustrating, writing, or exploring new ways to bring art and technology together.

👉 Ready to work together? Let’s create something meaningful.

Talk to Me

Areas of Expertise

Get to Know Me

🎨 Graphic Design & Visual Communications

Over 15 years of experience in branding, logo creation, and visual storytelling.
Strong foundation in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
Recognized for campaign poster art (e.g., Drowsy Driving Awareness BOLI Award).

💻 Web & UI/UX Design

Proficient in WordPress, Wix, and front-end technologies (HTML/CSS).
Designed and maintained websites for diverse clients, including nonprofits, artists, and small businesses.
Experience optimizing websites for SEO and user engagement.

🧠 Branding & Identity Development

Led branding initiatives for clients like Pure Power fitness and Legacy Furniture.
Created consistent cross-platform visuals including logos, websites, social media assets, and print materials.

📈 Digital Marketing & SEO

Skilled in content strategy and SEO implementation in web and blog content.
Managed social media and digital marketing campaigns (Facebook, Instagram, Twitter).
Familiar with analytics tools like Google Analytics and SEMrush.

✍️ Content Creation & Copywriting

Wrote compelling content for real estate, health & wellness, and pet services.
Produced instructional blog posts, social media content, and promotional copy.
Experience writing for both B2B and B2C audiences.

🎭 Creative Arts & Illustration

Exhibited original artwork in LGBTQIA+ art shows and international galleries.
Created over 100 illustrations for a long-form poetry project.
Blends artistic expression with professional design work.

🧩 Project & Client Management

Managed end-to-end design and marketing projects.
Used project management tools (Trello, Asana) to track and execute deliverables.
Built long-term freelance relationships with a 97% success rate on Upwork (300+ clients).